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It always helps if we could have had all of our "daily content" - mail, news, market updates, weather reports etc. all at one place. Opening several windows or tabs also might burden the system resources, which might be annoying at times. Personalized Start Pages helps you organize a start up page the way you want. Microsoft's Start.com, Google's Personalized homepage, Pageflakes, Protopage, Netvibes are a relatively new concept where you can aggregate all those "daily content" on a single customizable page. 
Most of these online services are built on AJAX-based technology and are free. Apart from the basic features of aggregating content from different sources most offer you a host of other value added services like Search Engine, RSS/Atom Readers, Podcasts etc.
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